Key Words:International Spread, Innovation, Cultural Exchanges Friendship,

Abstract:The international spread of Chinese Kung-Fu is of great significance to promote world sports cultural exchanges and increase world peace. Chinese Kung-Fu has a long history, extensiveness and profoundness. Chinese Kung- Fu advocates the concept of being soft and strong in fighting wisdom and pursuing peace, which is consistent with China’s image of advocating peaceful development. The international spread of Chinese Kung-Fu requires innovation. The global spread of competitive Kung-Fu based on western competitive concepts has expanded the scope and audience of Chinese Kung-Fu. Chinese Kung-Fu has been spread around the world, and Chinese Kung-Fu halls have been opened in countries such as the United States, the Philippines, Singapore and others. The international spread of Chinese Kung-Fu needs to continue to overcome some difficulties. The internationalization of Kung-Fu can not only enhance the sports and cultural exchanges among countries, but also enhance the friendship and understanding of people around the world, and improve people’s health. The study aimed to determine and analyze the internationalization of Chinese Kung-Fu. Specifically, it sought to answer the following questions: 1) What is the status of the internationalization of Chinese Kung-Fu as to the level of its: a. strength; b. weakness; c. opportunity and; d. threat? 2) What are the strategies of the internationalization of Chinese Kung-Fu in terms of: a) macro-strategic environment; and b) me so-strategic environment? 3) What combination of strategies is most effective in the internationalization of Chinese Kung-Fu based on the QSPM analysis model? The following are the major findings of the study: 1) The status of the internationalization of Chinese Kung-Fu as to level is high in terms of strengths and very high in terms of opportunities, weaknesses and threats. 2) The macro-strategic environment strategies in the Internationalization of Chinese Kung-Fu involve political stability, economic security, effective social communication and efficient use of advanced technology. In terms of meso- strategic environment, concerns are on competitive advantage, bargaining power of clients and threats of potential entrants. 3) Based on the Quantita-tive Strategic Planning Matrix (QSPM) model, the best strategy to use in the internationalization of Chinese Kung-Fu is the integration of its strengths and opportunities (SO) in the planning, marketing and implementation of tactics and approaches.

Volume:9

Issue:10

Translation or Not:no